Managing Your Online Presence: Why It Matters and How to Do It Well

In today’s digital world, your online presence often forms the first impression others have of you—whether you’re applying for a job, growing your business, or building a personal brand. Managing it intentionally isn’t just smart; it’s essential.

Why Your Online Presence Matters

Search engines, social media, and professional platforms like LinkedIn are the new first handshake. Employers, clients, and collaborators often look you up online before making decisions. A strong, professional online presence helps build credibility, showcase your expertise, and ensure your story is being told the way you want.

Steps to Manage Your Online Presence

1. Google Yourself
   Start with a search of your name. See what appears and ask yourself: Does this reflect who I am today?

2. Clean Up Old Accounts
   Deactivate or delete outdated profiles or content that no longer aligns with your goals or values.

3. Update Professional Platforms
   Make sure your LinkedIn, portfolio, or other industry-relevant profiles are up to date with your latest experience, skills, and achievements. (that’s where I come in!)

4. Be Thoughtful on Social Media
   Consider making personal accounts private, or curate content that supports your goals and personal brand. Stay authentic but professional.

5. Share Your Voice
   Regularly post or engage with content that reflects your interests and values—especially in your professional field.

6. Monitor Regularly
   Set a reminder to review your digital footprint every few months. Staying current helps you stay in control.

Managing your online presence isn’t about being perfect—it’s about being intentional. With a little effort, you can turn your digital footprint into a powerful tool for connection, opportunity, and success.