3 Common LinkedIn Mistakes

  1. Using a Generic Headline

    Write a value-packed headline that highlights your expertise and impact.

    ie: “Helping small businesses grow through strategic tax planning | Accountant | Small Biz Expert”

    💡Pro Tip: Use keywords for your industry to help you appear in searches.

  2. Skipping the ‘About’ Section

    ❌ Leave it blank or just copy their entire resume summary.

    ✅ Tell your story! Share what you do, who you help, and what results you’ve achieved—in a conversational, first-person tone.

    💡Pro Tip: Use the first 2–3 lines to hook the reader. Think of it like your elevator pitch.

  3. Ignoring Visual Branding

    ❌ Keep the default gray banner and use an outdated or casual photo.

    ✅ Upload a clean, high-quality headshot. Add a custom LinkedIn banner that reflects your field, brand, or values.

    💡 Pro Tip: Use Canva to create a free custom banner with keywords, colors, or symbols related to your work.

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5 Quick Fixes to Instantly Improve Your LinkedIn