3 Common LinkedIn Mistakes
Using a Generic Headline
Write a value-packed headline that highlights your expertise and impact.
ie: “Helping small businesses grow through strategic tax planning | Accountant | Small Biz Expert”
💡Pro Tip: Use keywords for your industry to help you appear in searches.
Skipping the ‘About’ Section
❌ Leave it blank or just copy their entire resume summary.
✅ Tell your story! Share what you do, who you help, and what results you’ve achieved—in a conversational, first-person tone.
💡Pro Tip: Use the first 2–3 lines to hook the reader. Think of it like your elevator pitch.
Ignoring Visual Branding
❌ Keep the default gray banner and use an outdated or casual photo.
✅ Upload a clean, high-quality headshot. Add a custom LinkedIn banner that reflects your field, brand, or values.
💡 Pro Tip: Use Canva to create a free custom banner with keywords, colors, or symbols related to your work.